Going platinum and gold
No, this time it’s not my hair, not another wig, but the work we do.
We got awarded a Platinum Award at DMA, for being the best of the best for the digital work we do. Pepsi’s campaign took it all. It’s an amazing feeling to be working with a great team and client who make it happen. Pepsi’s can goes red, for the first time in the cola-war history. 25 mln people took part in the campaign. Er Yung, you guys rock.
Pepsi takes Platinum at inaugural Digital Media Awards
Media Asia 14-Nov-07, 09:25HONG KONG - Pepsi’s ‘Creative Challenge 2’ has taken the ultimate honour at Digital Media’s first awards show held in Hong Kong, scooping the Platinum award from a field of heavyweight contenders.
The Agenda-developed campaign, which revolved around consumer participation, asked users to upload mugshots that could potentially feature on special edition Pepsi cans.
In all, five golds were handed out during the ceremony, including gold to Sunsilk and MindShare Fulcrum in the Best Online Campaign category; Pepsi and Agenda in the Best Innovative Approach category; SCMP and OgilvyOne Hong Kong in the Best Viral Marketing category; ASB Bank New Zealand and OMD in the Best Activation category; and finally; Motorola and Ogilvy & Mather in Best Use of Mobile. HP’s ‘Toyrama’ campaign from Arc Worldwide Singapore landed silver in the Digital Media Award category.